Threads Posting Guide
At a Glance
Ngepost lets you publish text posts, images, videos, carousels, and multi-post threads to Threads.
What you can configure from Ngepost:
- Post title
- Media layout (distribution of media across thread posts)
- Topic tag
What Ngepost cannot do for Threads:
- Post videos longer than 5 minutes
- Post videos larger than 512 MB
- Post images larger than 10 MB
- Post more than 10 items per carousel
- Use topic tags with periods or ampersands
- Add more than one topic tag per post
Limits
| Limit | Value |
|---|---|
| Max video duration | 5 minutes |
| Max video file size | 512 MB |
| Max image file size | 10 MB |
| Max items per carousel | 10 |
| Supported video formats | MP4, MOV |
| Supported image formats | JPG, PNG, GIF |
| Topic tag max length | 50 characters |
| Topic tag restrictions | No periods (.), no ampersands (&) |
| Recommended image resolution | 1080 x 1080 px (square) or 1080 x 1920 px (portrait) |
Supported Content Types
Text Posts
Text-only updates, announcements, and thoughts.
Image Posts
Single images supporting JPG, PNG, and GIF formats.
Video Posts
- Max duration: 5 minutes
- Supported formats: MP4, MOV
- Max file size: 512 MB
Carousels
Swipeable posts containing multiple images or videos.
- Max items: 10
- Supports mixing images and videos
Thread Posts
Multi-post threads for longer-form content. Each post in the thread can contain text and media.
Post Settings
Title
- Required: No
- Fallback: Post content used as title if left empty
Media Layout
Controls how media files are distributed across multiple posts. Useful when you have more than 10 media items or want specific media groupings.
- Format: Comma-separated numbers (e.g.,
5,5) - Each value: 0–10
- Total must equal the number of media files uploaded
- If empty: media is auto-distributed in groups of 10
| Layout | Result |
|---|---|
5,5 | 2 posts, 5 items each |
0,5 | First post text-only, second post has 5 items |
3,4,3 | 3 posts: 3 items, 4 items, 3 items |
Topic Tag
A single tag to categorize your post and improve discoverability.
- Max length: 50 characters
- Cannot contain periods (.) or ampersands (&)
- Only one tag per post
Analytics
Ngepost provides analytics for your Threads posts:
| Metric | Description |
|---|---|
| Impressions | Times your post was displayed |
| Engagement | Likes, replies, reposts, and quotes |
| Followers | New followers gained from posts |
| Reach | Unique accounts that saw your content |
Usage Tips
- Write compelling openings — the first few words determine whether people keep reading
- Use visuals (images and videos get more engagement)
- Use both topic tags and hashtags for maximum discoverability
- Post when your audience is most active
- Use the scheduling feature to plan posts in advance
Troubleshooting
| Problem | Possible Causes |
|---|---|
| Media upload fails | File exceeds size limit, unsupported format, or connection issue |
| Topic tag rejected | Contains period (.) or ampersand (&), or exceeds 50 characters |
| Media layout error | Total does not match number of media files, or a value exceeds 10 |