Facebook Posting Guide
At a Glance
Ngepost lets you publish Reels, standard videos, image posts, and Stories to Facebook Pages.
What you can configure from Ngepost:
- Media type (Reels, Video, Image, Stories)
- Video state (published or draft)
- Custom video thumbnail via public URL
- Target Facebook Page
What Ngepost cannot do for Facebook:
- Post to personal profiles (Pages only)
- Post videos longer than 4 hours
- Post images larger than 45 MB
- Set custom thumbnails for Reels
Limits
| Limit | Value |
|---|---|
| Max Reel duration | 90 seconds |
| Max standard video duration | 4 hours |
| Max image file size | 45 MB |
| Supported video formats | MP4, MOV |
| Supported image formats | JPEG, PNG, GIF |
| Reel aspect ratio | 9:16 (vertical) |
| Story duration per segment | 20 seconds |
| Story lifespan | 24 hours, then auto-delete |
Supported Content Types
Reels
Short-form vertical videos (9:16) for algorithmic discovery.
- Max duration: 90 seconds
- Recommended resolution: 1080 x 1920 pixels
Standard Videos
Standard page videos with any aspect ratio.
- Max duration: 4 hours
- Supported aspect ratios: 16:9, 4:3, 1:1, and others
- Custom thumbnail: Supported via public image URL
Image Posts
Single images or photo albums.
- Supported formats: JPEG, PNG, GIF
- Max file size: 45 MB
- Recommended resolution: 1200 x 630 pixels minimum
Stories
Ephemeral content that disappears after 24 hours.
- Max duration per segment: 20 seconds
- Format: Vertical (9:16)
Post Settings
Media Type
| Type | Description |
|---|---|
| Reels | Short-form vertical video (9:16), up to 90 seconds |
| Stories | Ephemeral content, 24-hour lifespan |
| Video | Standard page video, any aspect ratio, up to 4 hours |
| Image | Single image or photo album |
Video State
| State | Description |
|---|---|
| Published | Posted immediately to your Page |
| Draft | Saved as a draft in your Facebook Page for manual publishing |
Custom Thumbnail
- Applicable to: Standard videos only (not Reels)
- Format: Public URL to an image file
- Example:
https://example.com/thumbnail.jpg
Page Selection
- Provide a Facebook Page ID to target a specific Page
- If left empty and you have exactly one connected Page, it is used automatically
Analytics
Ngepost tracks the performance of your Facebook posts.
Usage Tips
- Use Reels for reaching new audiences (higher organic reach)
- Add descriptions to improve SEO and accessibility
- Schedule posts during peak engagement times
- Use custom thumbnails for standard videos to increase feed appeal
- Track analytics to identify what content resonates
Troubleshooting
| Problem | Possible Causes |
|---|---|
| Video upload fails | Unsupported format (use MP4/MOV), file too large, or connection issue |
| Image upload fails | File over 45 MB, unsupported format (use JPEG/PNG/GIF) |
| Story not appearing | Stories auto-delete after 24 hours |
| Draft not saving | Verify Page permissions |