☑️ Facebook
Facebook Integration
This document provides detailed information about the Facebook features supported by the platform.
Supported Features
1. Facebook Reels
Facebook Reels are short-form vertical videos (9:16 aspect ratio) similar to TikTok or Instagram Reels. This format is ideal for reaching younger audiences and maximizing engagement through algorithmic discovery.
- Aspect Ratio: 9:16 (vertical)
- Duration: Up to 90 seconds
- Recommended Resolution: 1080x1920 pixels
- Best Practices:
- Use eye-catching thumbnails
- Add engaging titles and descriptions
- Include trending audio when possible
2. Video Posts
Video posts are the standard video format for Facebook Pages. Unlike Reels, these support any aspect ratio and can be up to 4 hours in length. This format is perfect for longer-form content such as tutorials, webinars, or detailed product demonstrations.
- Aspect Ratio: Any (16:9, 4:3, 1:1, etc.)
- Duration: Up to 4 hours
- Custom Thumbnails: Supported - you can set a custom thumbnail using a public image URL
- Use Cases: Educational content, product demos, webinars, behind-the-scenes
3. Image Posts
Image posts allow you to share single images or photo albums to your Facebook Page. This is the simplest way to share visual content and works great for announcements, product showcases, and visual storytelling.
- Supported Formats: JPEG, PNG, GIF
- Maximum File Size: 45MB
- Recommendations:
- Use high-resolution images (1200x630 minimum for link previews)
- Include alt text for accessibility
- Add engaging captions
4. Stories
Stories are ephemeral content that disappears after 24 hours. They're perfect for time-sensitive content, behind-the-scenes glimpses, and creating a more personal connection with your audience.
- Duration: Up to 20 seconds per segment
- Format: Vertical (9:16)
- Availability: 24 hours then auto-delete
5. Analytics
The platform provides analytics for your Facebook posts, helping you track performance and optimize your content strategy. You can view key metrics to understand how your content is performing.
Configuration Options
Media Type Selection
When creating a Facebook post, you can select from the following media types:
| Type | Description |
|---|---|
| Reels | Short-form vertical video (9:16), similar to TikTok/Instagram Reels |
| Stories | Short-term content (24h ephemeral) |
| Video | Standard page video - any aspect ratio, up to 4 hours |
Video State
You can control how videos are published:
| State | Description |
|---|---|
| Published | Video will be posted immediately to your Page |
| Draft | Video will be saved as a draft in your Facebook Page |
Custom Thumbnail
For standard video posts, you can specify a custom thumbnail using a public URL. This uses the Facebook Video Thumbnails API.
Thumbnail URL: https://example.com/thumbnail.jpg
Page Selection
Specify the Facebook Page ID where the video will be posted. If not provided and you have exactly one connected Page, it will be used automatically.
Best Practices
- Use Reels for reaching new audiences - they have higher organic reach
- Add descriptions to improve SEO and accessibility
- Schedule posts during peak engagement times for better results
- Use custom thumbnails to make videos more appealing in the feed
- Track analytics to understand what content resonates with your audience
Additional Notes
- All Facebook settings are platform-specific and won't affect other connected platforms
- Stories automatically expire after 24 hours
- Video posts can be scheduled or posted immediately
- Draft videos can be finished and published directly from Facebook