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☑️ Instagram

Instagram Integration

This document provides detailed information about the Instagram features supported by the platform.

Supported Features​

1. Instagram Reels​

Instagram Reels are short-form vertical videos (9:16 aspect ratio) designed for maximum reach and discovery. This format appears in the Reels tab and can be recommended to users who don't follow you yet.

  • Aspect Ratio: 9:16 (vertical)
  • Duration: Up to 90 seconds
  • Recommended Resolution: 1080x1920 pixels
  • Best Practices:
    • Use engaging titles and covers
    • Add trending audio when possible
    • Enable "Share to Feed" to add to your profile grid

Post Modes for Reels​

ModeDescription
Regular ReelShown to all followers immediately
Trial Reel (Auto-share)Shown to non-followers first. If it performs well, automatically shared with followers within 72 hours
Trial Reel (Manual)Shown only to non-followers. You decide later if you want to share with followers

Note about Trial Reels: Only you can see that a Reel is marked as a Trial. To everyone else, it appears as a regular Reel. This feature is available for public Instagram accounts with at least 1,000 followers. Collaborators cannot be added to Trial Reels.

2. Instagram Stories​

Stories are ephemeral content that disappears after 24 hours. They're perfect for time-sensitive content, behind-the-scenes glimpses, and creating a more personal connection with your audience.

  • Duration: Up to 15 seconds per segment
  • Format: Vertical (9:16)
  • Availability: 24 hours then auto-delete
  • Best Practices:
    • Use engaging visuals and text overlays
    • Include interactive elements (polls, questions, links)
    • Perfect for announcements and limited-time offers

Carousel posts allow you to share multiple images in a single post. Viewers can swipe through each image, making it ideal for storytelling, product showcases, and step-by-step content.

  • Maximum Images: Up to 10 images per carousel
  • Supported Formats: JPEG, PNG
  • Aspect Ratio: Square (1:1) or Portrait (4:5) recommended
  • Best Practices:
    • Create a cohesive visual story across all images
    • Use consistent colors and filters
    • Arrange images in a logical order

4. Single Image Posts​

Single image posts are the standard format for sharing visual content on Instagram. This is the simplest way to share photos and works great for announcements, product showcases, and visual storytelling.

  • Supported Formats: JPEG, PNG, GIF
  • Aspect Ratio: Square (1:1) or Portrait (4:5) recommended
  • Best Practices:
    • Use high-quality images
    • Add engaging captions with relevant hashtags
    • Consider adding a location tag

5. Analytics​

The platform provides analytics for your Instagram posts, helping you track performance and optimize your content strategy. You can view key metrics to understand how your content is performing.

Configuration Options​

Media Type Selection​

When creating an Instagram post, you can select from the following media types:

For Video Content​

TypeDescription
ReelsShort-form vertical video (9:16), up to 90 seconds
StoriesShort-term content (24h ephemeral), up to 15 seconds

For Photo Content​

TypeDescription
ImageSingle image post or carousel
StoriesShort-term content (24h ephemeral)

Title​

You can add a custom title to your Instagram post. This is different from the caption and appears in various places on the platform.

  • If you leave this field empty, the default post title will be used
  • You can customize this specifically for Instagram

Video Cover​

For video posts (Reels), you can set a custom cover image:

SettingDescription
Cover Image URLPublic URL for custom video cover image
Thumbnail OffsetTimestamp offset in milliseconds (e.g., 1000ms = 1 second)

Audio​

For original audio in Reels, you can specify the audio track name:

  • Audio Name: "Original audio - Your Name" or custom name
  • Only works for original audio
  • You can rename the audio once posted

Collaborators​

Add collaborator usernames to tag other accounts in your post. This is great for partnerships and group content.

  • Format: Comma-separated list of usernames
  • Not available for Trial Reels

Note: Collaborators cannot be added to Trial Reels due to Instagram restrictions.

User Tags​

Tag specific users in your post content:

  • Format: Comma-separated list of usernames
  • Works for both video and image posts

Location​

Add a location tag to your post:

  • Location ID: Instagram location ID
  • You can get this from the Instagram app or API
  • Helps increase discoverability for local audiences

Share to Feed (Reels only)​

For regular Reels (not Trial Reels), you can control whether the reel appears on your profile grid:

SettingDescription
Share to FeedAdd the reel to your profile grid

Best Practices​

1. Choose the Right Format​

  • Use Reels for reaching new audiences and algorithmic discovery
  • Use Stories for time-sensitive content and engagement
  • Use Image Posts for high-quality visual storytelling

2. Optimize Your Content​

  • Add custom titles for better discoverability
  • Use relevant hashtags in captions
  • Tag collaborators and locations when appropriate

3. For Reels​

  • Enable "Share to Feed" for most content
  • Use custom covers to make your grid look professional
  • Add original audio to increase discoverability

4. For Trial Reels​

  • Great for testing new content concepts
  • Only visible to non-followers initially
  • Can be manually shared with followers if performance is good

5. Track Analytics​

  • Monitor which content performs best
  • Adjust your strategy based on engagement metrics
  • Post during peak engagement times

Additional Notes​

  • All Instagram settings are platform-specific and won't affect other connected platforms
  • Stories automatically expire after 24 hours
  • Trial Reels require at least 1,000 followers
  • Collaborators cannot be added to Trial Reels
  • Video posts can be scheduled or posted immediately