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☑️ LinkedIn

LinkedIn Platform Guide

LinkedIn is a powerful professional networking platform that allows you to share content with your network, connections, or the public. This guide covers all the features and capabilities available for posting content through our platform.

Supported Post Types​

1. LinkedIn Video Posts​

Video content performs exceptionally well on LinkedIn, especially for professional content, tutorials, and thought leadership.

  • Maximum video length: Up to 10 minutes
  • Supported formats: MP4, MOV
  • Thumbnail: Auto-generated or custom upload
  • Best practices:
    • Keep videos under 3 minutes for optimal engagement
    • Add captions for better accessibility
    • Use a clear call-to-action in your video

2. Image Posts​

Share single images or carousel-style image posts to showcase your content.

  • Supported formats: JPG, PNG, GIF
  • Maximum file size: 10MB per image
  • Image dimensions: Recommended 1200 x 627 pixels
  • Carousel support: Up to 10 images in a single post

3. Document Sharing​

Share PDF documents directly on LinkedIn for presentations, reports, whitepapers, and more.

  • Supported format: PDF
  • Maximum file size: 100MB
  • Page limit: Up to 100 pages
  • Best for:
    • Industry reports
    • Presentation slides
    • Educational content
    • Case studies

4. Text Posts​

Share text-only updates, announcements, or thought leadership content.

  • Maximum character limit: 3,000 characters
  • Hashtag support: Up to 30 hashtags recommended
  • Mentions: Tag other LinkedIn users or companies

Post Settings​

Visibility Options​

Control who can see your posts with these visibility settings:

OptionDescription
PublicAnyone can see this post, even without a LinkedIn account
Connections OnlyOnly your LinkedIn connections can see this post
Logged In UsersAnyone logged into LinkedIn can see this post
Group MembersMembers of a specific LinkedIn group can see this post

LinkedIn Page Targeting​

  • Personal Profile Posts: Default setting posts to your personal LinkedIn profile
  • Company Page Posts: Target a specific LinkedIn Page using the Page ID to post as your organization
  • Page ID Format: Numeric identifier (e.g., 107579166)

Post Customization​

Post Title​

Customize the title for your LinkedIn post. If left empty, the platform will use the default post title from your content.

  • Character limit: 200 characters recommended
  • Tip: Use clear, descriptive titles to improve visibility

Post Description / Commentary​

Add custom description text that appears with your post. This is the main text content that LinkedIn users will see.

  • Character limit: Up to 3,000 characters
  • Best practices:
    • Include a compelling hook in the first line
    • Add relevant hashtags
    • Include a clear call-to-action

Analytics​

Track the performance of your LinkedIn posts with comprehensive analytics:

Performance Tips​

  • Post timing: Post during business hours for higher engagement
  • Engagement patterns: Monitor when your audience is most active
  • Content optimization: Use analytics to identify which content types perform best

Best Practices​

Content Strategy​

  1. Know your audience: Professional content performs best on LinkedIn
  2. Be consistent: Regular posting builds audience engagement
  3. Add value: Share insights, tips, and industry knowledge
  4. Use visuals: Posts with images or videos get more engagement

Optimization Tips​

  • Write compelling headlines
  • Include relevant industry hashtags (3-5 recommended)
  • Add a clear call-to-action
  • Engage with comments to boost visibility

Troubleshooting​

Common Issues​

  • Video upload failures: Check file format and size limits
  • Image quality issues: Ensure images meet recommended dimensions
  • Visibility settings: Verify you have permission to post to target Page

Support​

If you encounter issues, please contact our support team for assistance.